How To Strengthen Your Brand On Social Media

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Are you looking for ways to improve your brand on Social Media?

Do you feel you sometimes lack uniqueness when it comes to your Social presence?

Your brand on Social Media is much more than your company’s logo, or a quirky slogan – it’s all about standing out from the crowd!  Brand awareness is important for your social media following to help them remember your company, and to leave them wanting to hear more from you.

Keep reading to learn my top tips for strengthening your brand on Social Media.

1. Brand Your Images With Your Company Logo

Branding images with your company logo is a great way to start creating brand recognition on Social Media.  So whether you’re sharing an inspirational quote image, a factual image directly related to your industry or a light-hearted humorous image, you should brand it with your company logo so that your brand and company will be instantly recognised no matter what the occasion.

Here’s a great example of one of our images, branded with the Sue’s Socialites membership site logo.

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This way, when your Social Media community shares your images and status updates with their friends, followers and circles, your branding is pushed out to an even wider audience because it’s permanently overlaid onto the image – making it instantly recognisable, wherever it ends up on the world wide web!

To do this, I’d recommend using a free and simple online graphics editor such as, PicMonkey or iPiccy, both are exceptionally easy to use, and perfect for creating Social Media images.

2. Use A Catchy Hashtag

By deploying a catchy hashtag across your Social Channels, you instantly make your business more memorable and fun – it gives your company more of a ‘Social’ side, which is what it’s all about!

Decide upon a unique campaign which incorporates this catchy hashtag and your community will soon start to spread the word, therefore increasing your brand awareness.

I’d recommend creating a competition or giveaway, which asks your audience to share an update which incorporates this hashtag.  For this, use Rafflecopter, an exceptional tool which allows you to create giveaways for which you can ask users to enter by sharing an update on their Social Media profile.  Therefore increasing the exposure of your brand.

The example below, shows how you can customise the tweet which your social audience will share within Rafflecopter to suit your campaign.

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A great example of this is the “Free Cheese Friday” campaign created by Wyke Farms, a UK based cheese supplier.  Each friday, 5 lucky winners are selected at random.  The campaign has been so successful that the firm has been awarded the “Free Cheese Friday” trademark as a result of 25,000 people a month clamouring to win some of its vintage cheddar.  The first Social Media trademark of it’s kind!

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3. Offer Exceptional Customer Service

With 1 in 5 people in the world now owning a smart phone, it’s not surprising that customers often take to Social Media to air their complaints!  It’s quick, easy, and exceptionally accessible.

That’s why it’s so important for brands to be on top of complaining customers before negative word spreads.  After all, nobody likes to air their dirty laundry in public!  I recommend trying to take the complaint out of the public eye as soon as possible.

Respond publicly, apologising for the issues, and politely ask the customer to email your customer support, or send a private message via the Social network. This way you can effectively deal with the complaint behind the scenes, but at the same time, your response shows the world your professionalism by dealing with any complaints that arise.

Also, it’s worth noting that you should keep on top of customers who talk about you on their own Social Media profiles, rather than mentioning you or posting directly to your profile.  To do this, set up alerts for your brand name within Hootsuite or a by setting up a Google Alert.

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Likewise, quickly respond to queries!  Be personable, witty and fun!  We might run a professional business, but we’re human, not robots!  Customers enjoy knowing that there are real people behind the business too.

Look at this great example of a conversation exchanged via a number of tweets, between a customer and Sainsbury’s, a UK based grocery store.

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4. Be Topical

Is something trending currently within your locale?

Share something quirky that creates conversation!  I guarantee your engagement will soar through the roof because people are already pre-engaged on a popular subject.

Look at this great example from Innocent Drinks, sharing an update about the UK Apprentice, just as the show was about to broadcast.  They’ve customised the image by overlaying humorous text to spark up conversation.

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Employ this tactic and you’ll quickly become recognised for exceptional posts that people will expect and actually look forward to seeing within their news feeds.

Notice, they’ve also branded the image too with their logo, bottom right! 😉

5. Use Video To Give Insight Into Your Business

Video is the ultimate medium in building relationships with our audience and when it comes to the use of video on Social Media, these days we’re spoilt for choice.

Of course, YouTube is the king of video sharing sites and is a great platform to share your lengthier videos on, but consider the use of Vine, Instagram and even Snapchat for sharing short video clips that gives your customers a unique insight into the inner workings of your business.

Share a 6-second video clip of your workplace and offices on Vine or slightly longer 15- second clips of staff members working on upcoming projects on Instagram.  This is a really effective way to engage and build your brand by allowing customers into your workplace, and making them feel part of your company.

Vine & Instagram are also great for sharing teasers of an upcoming product launch, product features, and quick how-to videos.

6. Consistency Is Key

It goes without saying that your Social Media graphics should be consistent across all your Social platforms, so that your company is instantly recognisable where ever your customer chooses to follow you on the web.

Use the same logo, colour scheme, and tagline on your Facebook Timeline Cover, Twitter Header, YouTube Channel Artwork, Google+ Header and on your LinkedIn company profile too.

Social Media Examiner do this perfectly.

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A great resource for Social Media graphical dimensions can be found over at Sprout Social.

Conclusion

Your brand is key for forming relationships with your customers and Social Media communities.

With effective and creative branding you can position yourself as an industry leading company, you can expand your Social Media reach and attract more customers.  By being creative and implementing some of the strategies above, you will be well on your way to building a better ‘Social’ brand!  Good luck!

What do you think of these tips?  

Have you already implemented any of the above?  

Have you got any of your own tips for strengthening your Social brand?

Let me know by leaving me a comments below!  Feel free to share this article.

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Dan is a Social Media & Online Marketing expert, and brings another dimension to an already creative team here at Get Social! He offers creative thinking and fresh ideas on a daily basis.

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Comments

  1. Very nice tutorial. Brief and to the point.
    Thank you,
    Edward
    Edward Thorpe recently posted..Walgreens Get a Shot, Give a Shot ProgramMy Profile

  2. Ed said it “nice tutorial”. I am going to bookmark this page so I can come back to it when I have more time. There is a ton of useful information here.
    Joan White recently posted..What is the difference between Google and Google+?My Profile

  3. Very useful and current tips, Dan. Thanks for the breakdowns with visual examples. The twitter exchange between the client and shop was ‘funny’. I found it a minial issue but when comes to a situation where clients voice it up on social media, it gets into the public eyes and it is really testing time for managing skill of the biz owners / managers. And since the exchange goes public, anyone and ‘everyone’ (for more heated issues) is watching.

    Great post I must say. First thing on my list is to incorporate my logo onto the images. Currently, I type my website address onto the images. Have always wanted to make it appear more professionally, like an watermark kind. Shall look at picmonkey. Thanks a lot, Dan!

    To your Abundance, Sandy :)
    Sandy Tan recently posted..Before the Counter Restarts againMy Profile

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