5 Reasons You Should Be Utilising the Awesome Power of Google+

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We all know that Facebook is the world’s most popular social media site. But do you know what the second is? You might be surprised to find out that it is Google+, with over 500 million active users. It’s also the most misunderstood if the amount of questions we get asked about it are anything to go by.

Although it has been around since 2011, many people simply don’t understand what it is, why it’s useful, and why they should be exploiting its power to help grow their business. Most people understand that Facebook is overwhelmingly used for personal socialising and Linkedin is used exclusively for business, but where does Google+ lie? The answer is somewhere in the middle, and that is where its power rests. Google+ is built for business but has a social element to it that makes its users much more receptive to businesses who post fantastic content.

Below we take a look at 5 reasons why you should be utilising Google+ more:

 

Circles

In real life, you probably have different sets of people that you associate with. You may have family, close friends, work colleagues and friends from activities that you attend for example. You don’t associate with all of these people all of the time, and you may tell your family and close friends things that you wouldn’t tell people at work. This is exactly the same in Google+, and it closely resembles how we interact and socialise with people in our daily lives. When you add someone on Google+, you assign them to a circle. The circles you have are completely up to you and enable you to have complete control over what content you share with who. If your business has several distinct strands or products, why not assign people to the relevant product or service they will be interested in. This means you can target your prospects and not send them content and information that will be of no interest to them. In short, Google+ puts you in control and helps you target your marketing.

 

Google Hangouts

Google+’s Hangouts is quite simply the very best group video chat feature available. It’s so simple to use, simply select the person you want to speak to from your circles, and that’s it, you’re calling them. Everyone involved in the call appears on your screen in HD if your internet speed is up to it, and everyone can easily share documents and screens with just a few clicks.

But that’s not all. Would you love to broadcast live on Youtube? You can with Google+. With up to 10 people being able to take part in a Hangout broadcast and an unlimited number of people being able to view it live, there are also applications that you can use to offer question and answer sessions.  This enables you to really engage with your audience. Imagine the possibilities that this gives you, and best of all? It’s all absolutely FREE.

 

Communities

Communities are Google+’s way of letting its users meet and interact with other people who have the same interests. Because Google+ is a relative newcomer to the social media market, its users are so much more engaged with the platform, which means Google+ Communities have so much more of a community feel to them than comparable Facebook or Linkedin groups. Google+ also lets you interact in communities as a business, which is great for increasing the visibility of your brand.

 

SEO

If you’re looking to improve your search engine rankings, then you need to be utilising the power of Google+. With nearly 90% of the search market according to the world’s largest statistics portal Statista, if your site is not sitting on page one for your chosen keywords, then your site is effectively invisible.

To use Google+ to improve your search rankings consists of three key steps:

  • Create epic content that that is enticing and engaging
  • Engage with your readers. Encourage debate, ask and answer questions
  • Encourage your readers to share your content

Although Google’s Matt Cutts has stated in the past that Google+ has no “direct effect” on Google rankings, that doesn’t mean there isn’t a significant indirect effect from Google+1s. It’s common knowledge that social signals are playing a growing role in rankings, so it’s reasonable to conclude that Google will give their own social network more weight.

 

Integration with other Google apps

By far the most popular webmail provider is Gmail, Youtube is head and shoulders above any other video service in the world and Google Maps is the most popular map service on the internet. Most people will use at least one of these apps every day, and the vast majority will use more than one. What is great about Google+ is that it integrates seamlessly with each and every one of these apps. Creating an event in Google+? It’s automatically integrated into your Google calendar, as is each and every invite that is accepted. Need a video conference with someone straight away? No need to look for their details, all your Gmail contacts are at hand in Google+’s Hangouts. Google+ helps you work seamlessly and can save you a serious amount of time that can be better spent elsewhere.

These 5 key benefits barely scrape the surface of the awesome power of Google+. Sign up for an account now and start interacting and engaging. You’ll find it intuitive to use and you’ll soon realise for yourself just what a powerful tool it can be for your business.

Maybe you’re already on Google+, what’s the biggest benefit it brings to your business?  Let us know in the comments section below.

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Sue Worthington

Discover how to get more online visibility, income and freedom, by leveraging Social Media and Online Marketing to grow your business.... By ... Connect with me on Google +
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Comments

  1. Hi Sue

    My favourite thing about Google+ is the Circles, because I do like to keep several areas of my life separate.

    The problem I have with it is that I have a ton of gmail accounts and so I’ve ended up with more than one G+ account and somehow trying to merge / get rid of the redundant ones :-(

    Sorting it all out is on my ever growing to-do list!

    Joy
    Joy Healey recently posted..Control Your DayMy Profile

    • Sue Worthington says:

      Hi Joy,

      Yes lots of people have that problem – you can merge, but I find it’s best to just focus on your most popular account. Usually the one associated with your primary gmail account?

      Thanks for your comment!

      Sue

  2. With all the ‘internal’ integration, it is definitely very user friendly and efficient. I did hope it can integrate with FB too, just like how Pinterest works with FB, so that I can share what I found on FB to G+ with just a click of button. But for now, I am still learning. Thanks for the great info, Sue :)
    Sandy recently posted..3 Lessons I Learnt Through Working under PressureMy Profile

    • Sue Worthington says:

      The API on Google+ is a little different, that’s why you can’t always share via certain platforms. That would be great though! Thanks Sandy!

  3. An eye-opening post on the power of Google+ and other powerful apps. Thank you!

  4. I have to agree with Joy Healy, it was a pain trying to delete all the redundant gmails and profiles.

    I think Google+ will be without a doubt the most important element for rankings within the next 3 years. I’ve seen many reports state that google+ is now the most important factor in page rankings.

    That’s why i’ve renewed my account and learning all I can.
    Robert Jones recently posted..StatisticsMy Profile

    • Sue Worthington says:

      I think you’re right Robert, it is still very much up and coming and under-untilised.

      I look forward to seeing how Google+ further evolves in these next few years.

      Thanks for stopping by!

  5. Jan Kearney
    Twitter: jankearney
    says:

    I’m not the most active person on G+ but it is my fav “social” platform. G+ is far more than social though – as you have highlighted in this post Sue. January saw G+ overtaking Facebook in traffic for me – even without daily usage there.
    And don’t start me on benefits for local businesses, you’ll never shut me up!
    Jan Kearney recently posted..Learn Local Keyword Research In 3 Minutes [Video]My Profile

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